Yeo Valley, Yeo Valley… and Ted

When I went to visit Yeo Valley a few weeks ago, I was struck by just how beautiful the place was, how contented the dairy cows looked and was a bit jealous of all those people that live in the countryside. I’ve been telling people about it ever since and generally people seem surprised that Yeo Valley is actually is a real place and not just the stuff of marketing agency dreams. I’ve had loads of people mention to me how they would love to have the chance to visit the farm and see a little bit more of it. Well, this Saturday night you can indeed see a bit more of the place, as Yeo Valley will be showing their first ever TV advert during the X Factor and it’s one well worth watching.

The advert features a bunch of cool farmers bustin’ a specially written tune. I’ve been lucky enough to have the chance to see the advert and the rap is one of those catchy tunes that will have you singing it whilst in the shower, driving about or making breakfast. It’s directed by LA-based superstar, Julien Lutz, who’s shot videos with the likes of R. Kelly, Usher, Kanye West and Nelly Furtado, and it brings a bit of the cool from the West Coast USA to the West Country, UK. It was actually shot on the Blagdon farm and shows off the magnificent countryside wonderfully.

My family enjoyed the fab bit of tractor dancing, we have been trying to re-enact this using Bob the Builder vehicles ever since, and I have been told that during filming even the cows actually lined up along the fence to get a good look. As an added incentive, you get to see Ted, a hand-reared orphan owl who is cared for by one of the conservation team.

It’s brilliant when you find out that something like this is actually for real, and it’s great to get a behind the scenes look at how these campaigns are designed and considered. I am told that there will also be a ‘making of’ the advert which will be available shortly to view on the Yeo Valley YouTube site YeoTube, where you will be able to view the advert from Saturday.There are a few videos already on YeoTube and it’s well worth a little look and bookmarking it.

I know loads of you watch the X Factor, so if you do see the advert I would love to hear your comments. Please let me know if you agree or disagree with my thoughts, Ted is lovely though so I won’t be having any criticism of the little fella!

This is not a sponsored post but I am doing a little project with Yeo Valley which is why I got to see the advert before the rest of you!


7 Responses

  1. Mark 8th October 2010 / 8:31 pm

    Dylan likes a bit of tractor dancing too – especially as I now play the banjo – just!

  2. Becky Goddard-Hill 8th October 2010 / 11:02 pm

    Oh what a beautiful farm…as a life long veggie i do love to hear about happy cows! I am v jealous you got to go tractor driving too. Will look out for the ad!

  3. lisa 9th October 2010 / 7:50 pm

    the best add i have seen for a long time lve it i want to go and buy the milk now can not stop singing it as soon as i seen it i went looking for it on youtube and been telling every one to watch it love the owl the best thing in the add and the happy cows i like to hear that the cows are looked after.

  4. Michelle - Farmers wife 9th October 2010 / 9:36 pm

    Saw the ad and it's brilliant!

  5. TheMadHouse 10th October 2010 / 1:45 am

    The owl was the best bit for me. But as the daughter i law of a dairy farmer, I have to say those tractors are very clean! My FIL;s cows are really happy nad well looked after too. My FIL loves each and every one of them

  6. Garden Mum 11th October 2010 / 9:58 am

    Fab advert! It made us smile and was definitely worth watching adverts for. Well done Yeo Valley.

  7. Rachel from Planet-Cards 12th October 2010 / 8:30 am

    WOW! You know I saw this advert whilst watching the xfactor and thought to myself what a different advert! It didn't click until reading this post, and now i realise what it's for… brilliant! It did catch my attention and it's a good modern way of 'bigging up' organic farming!Impressed :O)

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