When Charity Begins In Store

I remember the first time I went into a White Stuff shop, I thought I would explode with the loveliness of all the clothes. That was a good few years ago in Cheltenham and since then the brand has literally gone from strength to strength. They provide, fantastically stylish everyday wear, and I guarantee there will be something each season which you wont be able to live without.

Recently they contacted me and asked if I would like to go along to their local store for one of their events and talk to one of their marketing team. I jumped at the chance, I enjoy meeting people from different professions and finding out all about their world. One thing lead to another and I ended up with a discount card for the store. Profits in the St Albans Branch have probably exponentially increased! I was even luckier when they kindly gave me a dress from their ‘So Glad and Very’ Range for the Tesco Magazine Mum of the Year Awards. It’s one of those lovely dresses which I am sure I will be able to wear time and time again for all sorts of occasions. I’m very grateful.

I digress, the reason that I am posting here is that I have been chatting to them about various things ever since and I was amazed to find out about just how much charity work they are involved with. I really didn’t realise and for this they should be commended. Did you know that your local store will be fund-raising throughout the year for a local charity? If you want to know which one, just go in and ask. Every so often they will have events, keep an eye out for them.

White Stuff are involved in this really wonderful scheme; the Kindness Initiative. If you haven’t heard of this check out the video below. I feel incredibly strongly about anything which helps the plight of the homeless in a non- condescending manner and so this was perfect. Take a few minutes to check out the video.

There are a few things which we support as a family for various reasons; homelessness, the environment, womens refuges, cancer charities and the local hospice. I am so pleased to hear that these are the general areas which White Stuff also support. So there you go, a pretty good excuse to go and buy yourself a new dress!


2 Responses

  1. Muddling Along 2nd March 2011 / 9:09 pm

    A White Stuff discount card! You are very lucky

  2. Mrs C 10th March 2011 / 8:51 pm

    I first discovered White Stuff when in Padstow a couple of years ago for our wedding anniversary. Mr C bought me a cardigan from there as an anniversary present in fact and since the St Albans store opened I&#39;ve been looking at the windows longingly.<br /><br />Spurred on by your post though I actually went in earlier this week and exercised the credit card a bit! I have to say that I have

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