Last night I was allowed out on my own without children for a very special event, the Product of the Year Awards. It was a brilliant night out where I got to dress up and chat with my blogging friends Mirka, Penny and Monica alongside the marketing teams of loads of the top UK products.
|10 year anniversary cupcakes!|
Product of the Year, the world’s largest consumer-voted award for product innovation is celebrating its tenth anniversary this year. To celebrate the anniversary they challenged consumers to identify the futuristic household products that the public will be buying in 10 years’ time, the results make interesting reading so I’ve copied them here:
- Consumers are looking for a quick fix solution when it comes to their health, with over a third (36%) declaring ‘minus calorie’ food as a product they would most like to try.
- Convenience topped the list of attributes that will shape the household products of the future, as consumers look for quick fix solutions that save them time and effort. Nearly one in two people are on the hunt for self-cooking meals (46%), non-melting ice cream (39%) and pre-toasted toast (27%).
- 3D printing has been hailed as the most popular futuristic product of all. Nearly half of all respondents not only want to try 3D printing (47%) but (37%) regard it as the next big product of the future with two thirds of people (68%) declaring they are willing to pay more for its added convenience and personalised features.
- Amongst a list of the strangest ideas suggested, one of the most bizarre product innovations was aerosol ham! Nearly one fifth (16%) of respondents stated that they would like to try this as yet uninvented ham-in-a-can and 5% even declared it to be the ‘next big thing’ in 2024!
I’m not so sure about aerosol ham personally, but I guess each to their own. Anyway, the awards ceremony proved to be a fantastic night and I’m now brimming with all sorts of fact about various products, many of which I was surprised to be part of larger companies which are really well known for seemingly unconnected products. Did you know the same chaps who make Mars Bars also make Seeds of Change and Dolmio?
The highlight of the evening which was presented by Alexander Armstrong was a fab private gig from Mel C and Matt Cardle and for once I actually had the presence of mind to video it for readers to enjoy:
In a couple of days I’ve got a fantastic competition for readers where 3 of you will be able to win a hamper containing £180 worth of products so do make sure you come back and enter!
If you’d like to know which products won I’ve listed them here, there are a quite few ideas for your next shop, personally I’m keen to get the eldest making us a lasagne and the Dolmio kit looks perfect for this job…