A couple of weeks ago I was asked to the Johnson and Johnson 10th Annual Skincare Journalism Awards. Unfortunately I couldn’t make it, but it was really interested to hear all about it as skincare is something which has become quite important to me. Since becoming a mum I’ve had all sort of issues and have become a bit of an expert on what is good and what isn’t! Anyway, I sent my friend and occasional contributor Jill Watson along and here is her report.
Last week I was lucky enough to be invited to the Johnson and Johnson 10th Annual Skincare Journalism Awards. It was a glamorous event in the wonderful venue 8 Northumberland and I was very pleased to see, that over the 12 award categories, all types of media journalists were well represented. The awards cover, newspaper, magazine, trade, online and both text and video blogs, and the articles nominated were all varied in style, structure and target audience.
Before the award ceremony began, a short film was shown that highlighted the vast catalogue of Johnson and Johnson products and how they help the consumer on a daily basis. This awakened me to the fact that the skincare sector has such huge market value and on varying levels it is of personal importance to us all. Johnson and Johnson is a family of companies and they have many brands under their umbrella (Johnsons Baby, Neutrogena, Aveeno and Piz Buin to name a few) and lets face it, I think every single one of us Mums will have at least 2 or 3 Johnsons products in the bathroom cabinet!
When I got home, after the excitement of the evening, it struck me that from the moment we are born, and our protective white vernix is rubbed off our little bodies, our relationship with skincare starts. As our skin is exposed to the atmosphere around us it immediately takes on its intended role, to protect. It is the largest organ in our body, it holds in our internal organs, muscles and bones. It is our first line of defense against pathogens, it helps temperature regulation and production of Vitamin D and also protects against water loss.
I thought that in my little family we had fairly low maintenance skincare needs, but as I look at my bath I can see 12 bottles on the side (3 of those are Johnson’s brands) and a further 4 bottles of skincare products next to the mirror. And so without thinking about it too much I have underestimated how much time and money I spend on skincare for both myself and my family. Not just cleansing, but treating minor skin conditions, protecting from the sun and moisturizing to name but a few.
And so this brings me back to the importance of the people writing about these skincare products, what do we get from the skincare journalists? Does it really make a difference to us? Their articles are increasingly scientific because we need to know the detail of exactly what the products do, but at the same time we don’t want to be blinded by science terms that switch off our brain. We need to know what the products contain, are they good for us, are they ethical, and why are they different from the competitor products? A review article is great advertising for the skincare products, but most importantly its giving us, the consumers, the confidence to try it ourselves because someone else has had a go with it first. We are interested in their opinion and we want to know if what the advert says is true, does it do what it says on the bottle!? So, thank you to all you skincare journalists out there, we love your work!