We were kindly invited along to the GEOX store in London’s Oxford Street to meet renowned American children’s author Dallas Clayton. As massive fans of children’s books we were absolutely thrilled as Dallas Clayton not only writes well, but his illustrations are awesome.
The event was to celebrate Dallas Clayton’s collaboration with Italian shoe brand GEOX. Now, GEOX are my children’s favourite shoe brand. They produce comfortable, sensible, well made yet incredibly funky shoes and they come in a range of sizes which seem to fit all the children in my household from the ultra wide-footed eldest to the narrow footed littlest. In fact, they are the only brand which this year produced a sensible range of girls winter shoes and boots which were funky yet suitable for school when me and Fifi went on a quest for some. Frankly, they are great and I’m hoping to get a pair for Christmas for myself.
Anyway, back to the event- Dallas Clayton has created a special children’s book called ‘Gerald’s Missing Shoe’ and at the event he read the story to some enthralled children. The store also hosted Sharky and George to entertain the children. It was like a huge children’s take-over and I think that sort of event is absolutely THE BEST.
This sort of collaboration is really great as not only it engages the children and highlights to them the importance of reading and a good story, but it demonstrates well the values of a brand to parents. I’ve always felt that GEOX do try to produce really good quality practical shoes for children but this emphasises their approach. Gerald’s Missing Shoe is the first in a series of books, the second one: Eleanor’s New Shoe will be out in February alongside the new S/S 2016 collection. We cant wait!
If you’d like to have a look at GEOX for your kids we buy ours from John Lewis but you can buy the whole range directly here.
Disclaimer: We were invited to the event and gifted these lovely shoes.