I’ve been the proud owner of a Vauxhall for many years now. I’ve got a Zafira and its a fantastic car if you have children as its so versatile, I’m forever moving seats around to accomodate extra children or stuff. Its a brilliantly versatile car. Anyway, i’m not here to tell you all about the merits of Vauxhall, rather their new ‘Backseat Bedtime‘ initiative.
Vauxhall have teamed up with Edith Bowman, author Tracey Corderoy and fantastic publishers Nosy Crow (coincidentally publishers of Fifi’s favourite books). Nosy Crow always seem to be at the fore front of using technology with their books. Edith has narrated three stories including the fantastic Shifty McGifty and Slippery Sam (one of our faves) which can be streamed as audio or video content through Vauxhall’s in-car intelligence system OnStar. You can also view the stories from the website featured above. What a fantastic help these little stories will be in pacifying the children when you’re rushing to the grandparents!
In case you don’t know what OnStar is (I didn’t as my car is sadly too old) , OnStar is a personal onboard assistant which is avaliable across the entire Vauxhall range, it has Wi-Fi for seven devices, vehicle diagnostics to your phone, stolen vehicle assistance and loads more.
This initiative is great timing, as its this time of year when we all embark upon some long drives, according to the RAC there could be 12 million cars on the road over Christmas.
Vauxhall did a survey where they found that three quarters of parents found these car journeys stressful. This isn’t a surprise, we are generally OK for about half an hour and then the kids start having a punch-up, someone needs the toilet or someone is bored. That’s when we resort to story CD’s or storytelling amongst ourselves. Another tactic parents use if to coincide long journeys with bedtime- 56% of parents put their children in Pj’s before setting off. We’ve done this a few times and its been a great idea. I think Backseat Bedtime is going to help lots of parents!
Disclaimer: Vauxhall sent us a small hamper for the children to celebrate the launch of this, I thought it was a great idea so decided to flag it up.